Adaptive Lip
Clear in the tube, your own pink on you. No shade to pick, ever.
- Develops your own pink
- No shade to pick
- Balm-soft, never drying
- Made for lips with lines
- 60-day wear test
- Free shipping on every order
- Made for lips over 45
Wear it for up to 60 days. If it isn't right for you, email us and we'll refund you. Return shipping is on us. See full policy
How to use
1. One swipe. Glide it over clean, dry lips straight from the tube.
2. Your pink appears. The tint develops on your lips into a shade that's yours.
3. Layer for more. One layer soft, two layers deeper. Liner under, gloss on top.
Which shade will I get?
It goes on clear and develops a rosy tint that's unique to your lips: lighter pink on fair lips, deeper berry-rose on deeper lips.
Shipping and returns
Free shipping on every order to the US, Canada, the UK and Australia. Orders ship in 1–3 business days and arrive in 2–7 business days. 60-day wear test: if it isn't right for you, email us and we'll refund you. Return shipping is on us.
See the Difference
A lipstick that adapts to you.
Most lipsticks make you pick a shade and hope it suits you. hueme goes on clear and develops a rosy tint on your lips, so the colour is always yours.
- It develops your own pink
Goes on clear, then a rosy tint appears on your lips
- Made for lips with lines
A thin, flexible layer with a neat edge, not a heavy wax
- Feels like a balm
Soft, cushiony glide, comfortable from morning to night
- Soft or deeper, you choose
One layer for a hint of colour, two for more
Three steps, one swipe.
- One swipe
Glide it over clean, dry lips straight from the tube.
- Your pink appears
The tint develops on your lips into a shade that's yours.
- Layer for more
One layer soft, two layers deeper. Liner under, gloss on top.
Lipstick, made easy.
- 1 lipstick, a shade that's yours
- 0 shades to pick, ever
- 60 day wear test, opened is fine
Why hueme?
| Feature | hueme | Ordinary lipstick |
|---|---|---|
| A pink that develops on your lips | ✓Yes | ✕No |
| No shade to pick | ✓Yes | ✕No |
| Balm-soft feel | ✓Yes | ✕No |
| Thin layer made for lips with lines | ✓Yes | ✕No |
| Builds with layers | ✓Yes | ✓Yes |
| 60-day wear test | ✓Yes | ✕No |
Made for lips over 45
No shade to pick: it develops a pink that's yours.
Frequently asked questions
How do I apply it?
Glide one layer over clean, dry lips. It goes on clear, then the tint develops on your lips. Add a second layer for a deeper shade.
Which shade will I get?
It goes on clear and develops a rosy tint that's unique to your lips: lighter pink on fair lips, deeper berry-rose on deeper lips. You never have to pick a shade.
Will it dry out my lips?
No, it has the soft feel of a balm. If your lips are very dry, put it on over a thin lip balm.
Will it bleed into the lines around my lips?
It's a thin tint, not a heavy wax, so it's made to stay where you put it. For extra definition, use a liner underneath.
How do I get a stronger colour?
Let the first layer develop, then add a second or third. Each layer deepens the shade.
Can I use it with liner or gloss?
Yes. Liner goes underneath, gloss on top.
How does the 60-day wear test work?
Wear it for up to 60 days. If your pink isn't right for you, email us and we'll refund you. Return shipping is on us.
Where do you ship?
Free shipping on every order to the US, Canada, the UK and Australia. You get a tracking link by email as soon as your order ships.